International Business Essay Example | Topics and Well Written Essays - 1500 words - 13

International Business - Essay Example CEO Steve Jobs has also gained an iconic status for his intriguing nature. Steve Jobs transformed the failing image of Apple Company into one of the most successful wealthiest company in the history. The growth of apple began four years later after Jobs’ return as the CEO. This growth is also attributed to innovative products from the iPod to iPhone and iPad, which have changed the lives of people. With these products, it has integrated communication and information technologies for use in day to day life. Globalization involves various ongoing interrelated processes that include internalization of finance and trade (Dedrick, 2009.). Globalization affects business in many ways. Globalization has affected Apple Company both positively and negatively and amongst the positives, the major being increased profits. Apple operations have benefited from globalization in the several ways. Apple Company has mostly utilized advanced strategies relying mostly on importing, exporting and outsourcing. Apple Inc. realized the benefit of expanding both its market and operations all over the world especially in high potential markets. By July 2013, the company had opened 417 retail stores in 13 countries. It also established online stores in 38 countries (Dedrick, 2009). Globalization has led to emergence of new markets enabling apple to expand its operations outside America maximizations of sales and revenues. In 2013 fiscal year, Apple revenues had grown by 14.73% within the first two quarters of the year. This translated to $98.115 billion dollars. Most of this revenue was collected from overseas markets. Only 35%of the revenue was from American market (Freeland, 2011). Globalization has led to creativity in employing human resources at Apple. It has created few employee opportunities in America than in other countries. For example, the company